On the concept of university competitiveness management

Operating under market economy conditions, higher education institutions should develop a set of strategic measures to ensure their competitiveness. The system views on solving the problems achieving and keeping competitive advantage is mainly represented by concept managing competitiveness institutions. article devoted identifying features clarifying content this concept. It determined that its goals, principles, functions, methods, tools university in educational services market. aforementioned components are analysed detail. Methods substantiated classified based type controlling influence. Tools for described, including terms impact end users scientific products (services).